{"id":1,"date":"2025-11-20T10:34:43","date_gmt":"2025-11-20T10:34:43","guid":{"rendered":"https:\/\/bendensorulur.com\/rm\/?p=1"},"modified":"2025-12-02T05:30:14","modified_gmt":"2025-12-02T05:30:14","slug":"findik-savaslari","status":"publish","type":"post","link":"https:\/\/bendensorulur.com\/rm\/blog\/findik-savaslari\/","title":{"rendered":"F\u0131nd\u0131k Sava\u015flar\u0131"},"content":{"rendered":"\n<p><strong>Sessiz \u0130stila, B\u00fcy\u00fck F\u0131rt\u0131na<\/strong><\/p>\n\n\n\n<p>B\u00fcy\u00fck olaylar \u00e7o\u011fu kez k\u00fc\u00e7\u00fck \u015feyler ile ba\u015flar. Don ve kurakl\u0131\u011f\u0131n vurdu\u011fu Karadeniz bah\u00e7elerinde sessiz ve yava\u015f\u00e7a ilerleyen kahverengi kokarcalar\u0131n f\u0131nd\u0131k dallar\u0131na ula\u015fmalar\u0131 ilk bak\u0131\u015fta \u00f6nemsiz gibiydi. Bu istilan\u0131n \u00f6nce f\u0131nd\u0131k \u00fcreticilerinin \u00e7uvallar\u0131n\u0131 bo\u015faltaca\u011f\u0131n\u0131, bo\u015f \u00e7uvallar\u0131n \u0130stanbul\u2019dan Roma\u2019ya, Londra\u2019dan \u015eili\u2019ye kadar uzanan bir ekonomi-politik muharebeyi ba\u015flataca\u011f\u0131n\u0131 kimse bilmiyordu.<\/p>\n\n\n\n<p><strong>Ferrero\u2019nun Endi\u015feli Bak\u0131\u015flar\u0131<\/strong><\/p>\n\n\n\n<p>F\u0131nd\u0131k rekoltesinin d\u00fc\u015fece\u011fi haberi Ordu\u2019nun bah\u00e7elerinden Sakarya\u2019n\u0131n ovalar\u0131na kadar dalga dalga yay\u0131ld\u0131 ve Ferrero y\u00f6neticilerine kadar h\u0131zla ula\u015ft\u0131. D\u00fcnyan\u0131n en b\u00fcy\u00fck f\u0131nd\u0131k al\u0131c\u0131s\u0131 olan Ferrero y\u00f6neticilerinin ka\u015flar\u0131, d\u00fcnyan\u0131n en b\u00fcy\u00fck f\u0131nd\u0131k \u00fcreticisi olan T\u00fcrkiye\u2019den gelen bu haberi duyunca \u00e7at\u0131lm\u0131\u015ft\u0131. Tedirgin bak\u0131\u015flar\u0131 yava\u015f\u00e7a 2024 y\u0131l\u0131nda Rekabet Kurulu taraf\u0131ndan ba\u015flat\u0131lan soru\u015fturmada verdikleri taahh\u00fctlerin yer ald\u0131\u011f\u0131 klas\u00f6re tak\u0131ld\u0131. Bu taahh\u00fctler sayesinde Rekabet Kurulu soru\u015fturmas\u0131ndan ceza almadan kurtulmu\u015flard\u0131. Ge\u00e7mi\u015fin m\u00fcjdesi \u015fimdi bir y\u00fck gibiydi. F\u0131nd\u0131k al\u0131m miktar\u0131na ve fiyat\u0131na ili\u015fkin uymalar\u0131 gereken \u00f6nemli s\u00f6zler vermi\u015flerdi. Eyl\u00fcl \u2013 Aral\u0131k d\u00f6neminde 45 bin ton f\u0131nd\u0131k alacak ve bu al\u0131mlar\u0131nda TMO taraf\u0131ndan ilan edilen fiyatlar\u0131n alt\u0131na d\u00fc\u015fmeyeceklerdi. Ama \u015fimdi rekolte d\u00fc\u015fm\u00fc\u015f ve fiyatlar da neredeyse iki kat\u0131na yak\u0131n art\u0131\u015f g\u00f6stermi\u015fti. Durum ciddiydi. Kapal\u0131 kap\u0131lar ard\u0131nda acil kodlu toplant\u0131lar yap\u0131ld\u0131.<\/p>\n\n\n\n<p><strong>Financial Times Arac\u0131l\u0131\u011f\u0131yla \u0130lk Kur\u015fun<\/strong><\/p>\n\n\n\n<p>Ertesi g\u00fcn hava ayd\u0131nlan\u0131nca \u0130ngiliz Financial Times gazetesi okurlar\u0131 espressolar\u0131n\u0131 i\u00e7erken \u015fu sat\u0131lar\u0131 okuyorlard\u0131: <em>\u201cFerrero, T\u00fcrkiye\u2019nin f\u0131nd\u0131k krallar\u0131 i\u00e7in yeni Godot h\u00e2line geliyor. Herkes oyun pe\u015finde\u201d. <\/em>F\u0131nd\u0131k Sava\u015f\u0131\u2019n\u0131n ilk kur\u015funu olduk\u00e7a edebi tarzda s\u0131k\u0131lm\u0131\u015ft\u0131. Haberin detaylar\u0131nda Ferrero kurmaylar\u0131n\u0131n verdi\u011fi mesajlar da olduk\u00e7a \u00e7etindi, hatta bunlara zehir zemberek demek m\u00fcbala\u011fa olmazd\u0131: <em>T\u00fcrk t\u00fcccarlar\u0131 f\u0131nd\u0131k nam\u0131na ellerine ge\u00e7irdikleri her \u015feyi al\u0131yor ve&nbsp; Ferrero\u2019nun al\u0131m i\u00e7in gelmesini bekliyorlard\u0131. Ama \u00e7ok beklerlerdi. Ferrero, Rekabet Kurulu karar\u0131n\u0131n yaratt\u0131\u011f\u0131 stratejik avantaj\u0131n d\u00fc\u015fen rekolte ile kendine kar\u015f\u0131 bir silah olarak kullan\u0131lmas\u0131na izin vermeyecekti. Art\u0131k T\u00fcrk \u00fcreticiler vazge\u00e7ilmez olmad\u0131klar\u0131n\u0131 anlayacaklard\u0131. Ferrero al\u0131m i\u00e7in ayak direyecekti. Uzun vadeli stoklar\u0131na g\u00fcveniyordu. Dahas\u0131 da vard\u0131: \u015eili\u2019de <\/em>Maule&#8217;den Los Lagos&#8217;a kadar&nbsp;uzanan geni\u015f f\u0131nd\u0131k bah\u00e7elerine <em>g\u00f6zleri p\u0131r\u0131ldayarak bak\u0131yor<\/em>, <em>bakt\u0131k\u00e7a T\u00fcrk f\u0131nd\u0131\u011f\u0131n\u0131n taht\u0131n\u0131 sallad\u0131\u011f\u0131 g\u00fcnlerin hayalini kuruyor, bu tehdidi a\u00e7\u0131k\u00e7a dile getirmekten de \u00e7ekinmiyordu. <\/em>Ferrero, yumruklar\u0131 s\u0131k\u0131lm\u0131\u015f halde \u0130talya\u2019dan Karadeniz k\u0131y\u0131lar\u0131na bak\u0131yordu.<\/p>\n\n\n\n<p><strong>Ankara\u2019daki Sakin Cephe<\/strong><\/p>\n\n\n\n<p>Ankara\u2019n\u0131n bat\u0131s\u0131nda, Sakarya Meydan Muharebesi an\u0131t\u0131na 73 km uzakl\u0131kta Bilkent\u2019teki Rekabet Kurumu Merkez Binas\u0131nda -adet oldu\u011fu \u00fczere- \u0131\u015f\u0131klar sabaha kadar hi\u00e7 s\u00f6nmemi\u015fti. Financial Times \u00fczerinden verilen mesajlar y\u00fczlerde ancak m\u00fcstehzi bir tebess\u00fcme yol a\u00e7m\u0131\u015ft\u0131.<\/p>\n\n\n\n<p>F\u0131nd\u0131k piyasas\u0131nda yeni de\u011fillerdi. Ge\u00e7mi\u015fte onlarca \u00f6nara\u015ft\u0131rma y\u00fcr\u00fctm\u00fc\u015f, etkinlik sa\u011flayaca\u011f\u0131 arg\u00fcman\u0131na g\u00fcvenerek Ferrero\u2019nun Oltan G\u0131da\u2019y\u0131 sat\u0131n almas\u0131na izin vermi\u015f; f\u0131nd\u0131k sekt\u00f6r\u00fcndeki sorunlar\u0131 etrafl\u0131ca ele alan sekt\u00f6r ara\u015ft\u0131rmas\u0131 bile yapm\u0131\u015flard\u0131. Soru\u015fturma a\u00e7mak zaruri olunca; para cezas\u0131na gerek g\u00f6rmeden bizzat Ferrero\u2019nun sundu\u011fu taahh\u00fctleri kabul etmi\u015flerdi. Ferrero, \u00fcretti\u011fi \u00e7ikolatalar i\u00e7in en kaliteli f\u0131nd\u0131\u011fa eri\u015fmeye devam edecek ancak sahip oldu\u011fu al\u0131c\u0131 g\u00fcc\u00fcn\u00fc k\u00f6t\u00fcye kullanmad\u0131\u011f\u0131ndan ve f\u0131nd\u0131k \u00fcreticisine zarar vermedi\u011finden emin olacakt\u0131. Ba\u015flang\u0131\u00e7ta herkes mutluydu. Ancak fiyat\u0131n artt\u0131\u011f\u0131 ilk sezonda verilen mesajlar k\u0131\u015f\u0131n \u00e7etin ge\u00e7ece\u011fini g\u00f6stermi\u015fti.<\/p>\n\n\n\n<p><strong>Taahh\u00fctlerde \u0130nce Ayar<\/strong><\/p>\n\n\n\n<p>Stratejik ve taktik hamleler dikkatlice tasarland\u0131. \u00d6ncelikle yap\u0131lmas\u0131 gerekenler vard\u0131: Madem rekolte d\u00fc\u015fm\u00fc\u015f ve pazar ger\u00e7ekleri de\u011fi\u015fmi\u015fti, taahh\u00fctlerde ge\u00e7ici bir revizyon yapmak hakkaniyete ayk\u0131r\u0131 olmazd\u0131. Bu gerek\u00e7e ile Kurul, 2025 y\u0131l\u0131 Eyl\u00fcl \u2013 Aral\u0131k d\u00f6neminde 45 bin ton olan al\u0131m y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fcn\u00fc 30 bin tona d\u00fc\u015f\u00fcrd\u00fc.<\/p>\n\n\n\n<p><strong>\u201cHammadde Deposu M\u00fcstemleke Memleket\u201d \u0130tiraz\u0131<\/strong><\/p>\n\n\n\n<p>Ancak Rekabet Kurulu kurmaylar\u0131 bu ad\u0131m\u0131n bir geri durma, kavgadan ka\u00e7ma anlam\u0131na gelmedi\u011finden emin olmak istiyordu. O nedenle yap\u0131lan a\u00e7\u0131klamada s\u00fcreli para cezas\u0131 silah\u0131n\u0131 a\u00e7\u0131k\u00e7a i\u015faret edilmi\u015fti: Ferrero taraf\u0131ndan verilen taahh\u00fctlere uyulmamas\u0131 halinde, uyulmayan her g\u00fcn i\u00e7in Kurul nispi para cezas\u0131 kesmekten \u00e7ekinmeyecekti. Niyet a\u00e7\u0131kt\u0131: Ferrero\u2019nun, on y\u0131llard\u0131r en kaliteli f\u0131nd\u0131klar\u0131 ald\u0131\u011f\u0131 bu topraklara \u201c<em>hammadde deposu m\u00fcstemleke memleket<\/em>\u201d muamelesi yapmas\u0131na izin vermeyece\u011fim diyordu. Sat\u0131r aralar\u0131nda ise, y\u0131llard\u0131r en b\u00fcy\u00fck al\u0131c\u0131 olarak istedi\u011fi fiyattan f\u0131nd\u0131k alan Ferrero\u2019nun verdi\u011fi taahh\u00fcd\u00fcn hen\u00fcz m\u00fcrekkebi kurumadan taahh\u00fctlere uymayaca\u011f\u0131n\u0131n sinyalini vermesi Rekabet Kurulu a\u00e7\u0131s\u0131ndan kabul edilebilir de\u011fildir mesaj\u0131n\u0131 veriyordu.<\/p>\n\n\n\n<p><strong>\u00c7etin Bir K\u0131\u015f\u0131n Ayak Sesleri<\/strong><\/p>\n\n\n\n<p>2025 y\u0131l\u0131 k\u0131\u015f aylar\u0131na girerken f\u0131nd\u0131k sava\u015f\u0131nda taraflar saflar\u0131n\u0131 tahkim etmekle me\u015fguller. Rekabet Kurulu, arkas\u0131nda d\u00fcnyan\u0131n en kaliteli f\u0131nd\u0131klar\u0131n\u0131 \u00fcreten \u00fcreticiler, elinde Ferrero taraf\u0131ndan verilen taahh\u00fct metni ile sakin ve emin \u015fekilde bekliyor. Ferrero ise fiyatlar\u0131n artmas\u0131na \u00f6fkeli, al\u0131m g\u00fcc\u00fcn\u00fc&nbsp; \u015eili\u2019ye kayd\u0131r\u0131p oray\u0131 ihya ederim diyor. K\u0131\u015f\u0131n sadece f\u0131nd\u0131k \u00fcreticisi i\u00e7in \u00e7etin ge\u00e7meyece\u011fi belli.<\/p>\n\n\n\n<p><strong>Bir B\u00f6l\u00fc\u015f\u00fcm Meselesinin Derinli\u011fi<\/strong> Bu gerilim asl\u0131nda yaln\u0131zca 2024\u20132025 sezonunun hik\u00e2yesi de\u011fil; k\u00fcresel g\u0131da piyasalar\u0131nda kimin de\u011fer yaratt\u0131\u011f\u0131, kimin de\u011fer kaybetti\u011fi \u00fczerine daha geni\u015f bir sorunun par\u00e7as\u0131 ve bir b\u00f6l\u00fc\u015f\u00fcm meselesi. Bir yanda d\u00fcnyadaki en b\u00fcy\u00fck f\u0131nd\u0131k al\u0131c\u0131s\u0131, di\u011fer yanda Karadeniz\u2019in dik yama\u00e7lar\u0131nda, ya\u015fl\u0131 a\u011fa\u00e7larla ve verimsiz tar\u0131m y\u00f6ntemleri ile \u00fcretim yapan T\u00fcrk \u00e7ift\u00e7isi, \u00f6te tarafta T\u00fcrk f\u0131nd\u0131\u011f\u0131na rakip olsun diye ihya edilen \u015eili, Azerbaycan, Amerikan \u00fcretim sahalar\u0131.&nbsp; Kazanan T\u00fcrk f\u0131nd\u0131k \u00fcreticisi mi, arac\u0131lar m\u0131, k\u00fcresel dev mi, yoksa yabanc\u0131 \u00fcreticiler mi olacak? Bu derinlikli ekonomi-politik meselede sorumlulu\u011fu tek ba\u015f\u0131na s\u0131rtlanan Rekabet Kurumu\u2019nun ad\u0131mlar\u0131n\u0131 takip etmeye devam edece\u011fiz.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sessiz \u0130stila, B\u00fcy\u00fck F\u0131rt\u0131na B\u00fcy\u00fck olaylar \u00e7o\u011fu kez k\u00fc\u00e7\u00fck \u015feyler ile ba\u015flar. Don ve kurakl\u0131\u011f\u0131n vurdu\u011fu Karadeniz bah\u00e7elerinde sessiz ve yava\u015f\u00e7a ilerleyen kahverengi kokarcalar\u0131n f\u0131nd\u0131k dallar\u0131na ula\u015fmalar\u0131 ilk bak\u0131\u015fta \u00f6nemsiz gibiydi. Bu istilan\u0131n \u00f6nce f\u0131nd\u0131k \u00fcreticilerinin \u00e7uvallar\u0131n\u0131 bo\u015faltaca\u011f\u0131n\u0131, bo\u015f \u00e7uvallar\u0131n \u0130stanbul\u2019dan Roma\u2019ya, Londra\u2019dan \u015eili\u2019ye kadar uzanan bir ekonomi-politik muharebeyi ba\u015flataca\u011f\u0131n\u0131 kimse bilmiyordu. Ferrero\u2019nun Endi\u015feli Bak\u0131\u015flar\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"rttpg_featured_image_url":{"full":["https:\/\/bendensorulur.com\/rm\/wp-content\/uploads\/2025\/11\/FINDIK-SAVASLARI-1.png",1024,1024,false],"landscape":["https:\/\/bendensorulur.com\/rm\/wp-content\/uploads\/2025\/11\/FINDIK-SAVASLARI-1.png",1024,1024,false],"portraits":["https:\/\/bendensorulur.com\/rm\/wp-content\/uploads\/2025\/11\/FINDIK-SAVASLARI-1.png",1024,1024,false],"thumbnail":["https:\/\/bendensorulur.com\/rm\/wp-content\/uploads\/2025\/11\/FINDIK-SAVASLARI-1-150x150.png",150,150,true],"medium":["https:\/\/bendensorulur.com\/rm\/wp-content\/uploads\/2025\/11\/FINDIK-SAVASLARI-1-300x300.png",300,300,true],"large":["https:\/\/bendensorulur.com\/rm\/wp-content\/uploads\/2025\/11\/FINDIK-SAVASLARI-1.png",640,640,false],"1536x1536":["https:\/\/bendensorulur.com\/rm\/wp-content\/uploads\/2025\/11\/FINDIK-SAVASLARI-1.png",1024,1024,false],"2048x2048":["https:\/\/bendensorulur.com\/rm\/wp-content\/uploads\/2025\/11\/FINDIK-SAVASLARI-1.png",1024,1024,false],"post-thumbnail":["https:\/\/bendensorulur.com\/rm\/wp-content\/uploads\/2025\/11\/FINDIK-SAVASLARI-1-803x490.png",803,490,true],"posty-box-slider-small":["https:\/\/bendensorulur.com\/rm\/wp-content\/uploads\/2025\/11\/FINDIK-SAVASLARI-1-96x96.png",96,96,true]},"rttpg_author":{"display_name":"test test","author_link":"https:\/\/bendensorulur.com\/rm\/author\/ois\/"},"rttpg_comment":1,"rttpg_category":"<a href=\"https:\/\/bendensorulur.com\/rm\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","rttpg_excerpt":"Sessiz \u0130stila, B\u00fcy\u00fck F\u0131rt\u0131na B\u00fcy\u00fck olaylar \u00e7o\u011fu kez k\u00fc\u00e7\u00fck \u015feyler ile ba\u015flar. Don ve kurakl\u0131\u011f\u0131n vurdu\u011fu Karadeniz bah\u00e7elerinde sessiz ve yava\u015f\u00e7a ilerleyen kahverengi kokarcalar\u0131n f\u0131nd\u0131k dallar\u0131na ula\u015fmalar\u0131 ilk bak\u0131\u015fta \u00f6nemsiz gibiydi. Bu istilan\u0131n \u00f6nce f\u0131nd\u0131k \u00fcreticilerinin \u00e7uvallar\u0131n\u0131 bo\u015faltaca\u011f\u0131n\u0131, bo\u015f \u00e7uvallar\u0131n \u0130stanbul\u2019dan Roma\u2019ya, Londra\u2019dan \u015eili\u2019ye kadar uzanan bir ekonomi-politik muharebeyi ba\u015flataca\u011f\u0131n\u0131 kimse bilmiyordu. Ferrero\u2019nun Endi\u015feli Bak\u0131\u015flar\u0131&hellip;","_links":{"self":[{"href":"https:\/\/bendensorulur.com\/rm\/wp-json\/wp\/v2\/posts\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bendensorulur.com\/rm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bendensorulur.com\/rm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bendensorulur.com\/rm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bendensorulur.com\/rm\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":3,"href":"https:\/\/bendensorulur.com\/rm\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":1537,"href":"https:\/\/bendensorulur.com\/rm\/wp-json\/wp\/v2\/posts\/1\/revisions\/1537"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bendensorulur.com\/rm\/wp-json\/wp\/v2\/media\/1684"}],"wp:attachment":[{"href":"https:\/\/bendensorulur.com\/rm\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bendensorulur.com\/rm\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bendensorulur.com\/rm\/wp-json\/wp\/v2\/tags?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}